More construction photos

Construction of ancillary tasks

While creating my ancillary tasks, I took screen shots of the editing process in Photoshop.



I first copied and pasted different shots and created layers of the actor. I wanted to add 3 'clones' of him for the front cover and add a fading effect with each one getting more transparent.



I used the eraser tool to make sure that the layers were blended in together. I then extended the canvas to create space for the album name and artist's name at the bottom. I also added a blue tint to the photo to match the colours of the video.





I added some text at the bottom. I used a white and simple font so that it would stand out against the black background.

Ancillary task research

Here are some of Radiohead's album covers. They all look really arty and colourful. The artists who have designed these have used bold colours and illustrated things rather than use photos. The bold colours allow the covers to stand out and the type of covers that Radiohead have allow them to stand out in a shop so that people can easily recognise that it's their music.

Feedback

I posted my video on Facebook to get some feedback form my target audience. I also asked one of my friends who is a professional music video director. He directed videos such as this one:

I thought that the feedback from him was really useful as it was a professional's opinion.

The Editing Process

This is a screenshot of the editing story board in iMovie. I found the editing process most enjoyable and creative as I could do something different with the footage to make it look different from other conventional music videos. I imported the footage by going on file, import, movies and selected all of the videos as mine were there in mp4 format. I selected the large size option as I wanted to maintain the high quality of the footage. I then started off by roughly selecting all the footage and scenes I wanted to use. Then I downloaded the song and added it with the video. Making sure that I had the good takes, I made sure the footage was enough for the duration of the song. I took out the original sound from the videos so it doesn't interfere with the soundtrack. Then, I began to play around with the settings of the video by experimenting by changing the speed of the video so that the pace of the action matches the music.

I started with a close up shot of the actor's face to highlight his expression and then some Ariel footage I shot from a plane ,which I also used throughout the video, to show that he is thinking of freedom as the sky has connotations of this. I used sped up footage and reversed some of it of the actor walking around town to show he does this everyday and is something robotic and insignificant. I also sped up the shots when he's looking at his phone and walking, which changes to him being still when he is seen in the bathroom, as if he is observing himself in the mirror and in deep thought. When he starts to get out the tablets, I used a lot of the takes and put them in at different times to suggest that he is taking a lot of tablets.

I then start to add shots which get closer to the actor so that the audience get more absorbed by his reactions and feel sympathy and shock. I also used close ups of the tables packet which has a bird drawn on it to suggest that it has power over him, and the mobile phone that he left with 'Office' calling. This is when the audience start thinking that it was the reason he is doing this. At the end I use an Ariel shot to show that he has maybe got relief and freedom and a double shot of him reflected in the mirror which blurs out. I then added the title of the song at the beginning to make it seem more like a short film.

The original colour of the footage didn't work with the video and mood of the song so I decided to edit the tones of the video to make it more emotional. I desaturated the colours and added a blue tone using the white point colour scale. This improved the video a lot as it fitted with the song lyics and ideas behind it. It created a more draining atmosphere

Finished Music Video

We have completed our final music video which can be found here:

http://www.youtube.com/watch?v=WP5s7QKxXhE



Overall, I am quite happy with my music video. I have used shots in a variety of locations as well as some Ariel shots I shot myself when I was coming back from holiday in the plane. The shots are of London from above which addes to the industrial feel to the music video.

Ancillary Tasks

Magazine Poster/ advert




Middle (Behind CD)




Middle (Opposite of CD)




Back Cover




Front Cover